Safaricom – Will It Withstand the Onslaught From Zain?

9月 2, 2010 · Posted in 未分類 

The mobile phone wars have been taken a notch higher with the slashing of calling and sms costs by Zain Kenya. This has caused safaricom to really evaluate its strategy and make a counter offer and that will keep in its huge number of subscribers. With over ten million subscribers, Safaricom controls about 80% of the mobile phone market and many pundits think that the current onslaught by Zain may reduce its market share.

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